Experienced Social Media Professional, Community Builder, eCommerce Hero and Web Development Heavyweight – Columbus, Georgia Area

HootSuite Professional Certified


Founder – Dadurday.com

Information Services industry

March 2011 – Present (4 months)

Being a new dad, I have minimal time on weekdays so I make up for it on Saturdays….or Dadurdays.

We are a community of Dads who, like myself, have dedicated entire days to spending time with their kids.

Visit us at dadurday.com


Programming Director – Social Media Club Columbus, Ga

Nonprofit Organization Management industry

December 2010 – Present (7 months)

Just launched a local chapter of the Social Media Club International.

At the heart of the Social Media Club is great interactive events. I manage all aspects of the activity calendar for the local chapter.

I am responsible for:

(1) Developing and managing the schedule of events
(2) including regular (monthly) public meetings and planning meetings, Identifying topics for upcoming events
(3) coordinating with the Partnership Director to secure speakers and identify venues for each event
(4) securing speaker bios
(5) preparing the event program for each public event, including agenda, directions and other special instructions
(6) hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event.


Founder – ProjectSocial.org

Market Research industry

September 2010 – Present (10 months)

Let me introduce you to an extraordinary opportunity to empower your goals through social media.

Imagine a business-scape where you could communicate effectively to your customers without leaving the building. We empower you to utilize the available resources within social networking and act as a catalyst for your plan.

I founded this organization to provide resources to applicants who need consultations on Social Media and Internet Strategy that skate by on thin budgets.

Making social media…more social.


Founder – photofoodblog.com

Privately Held; Online Media industry

July 2010 – Present (1 year)

I love food and I am finding out that so does everyone else! As the Founder and COO of photofoodblog.com I facilitate a community of food lovers and enjoy it immensely. I am happy to see so many people come together to share!

I monitor and make changes to the site daily. My day to day is to implement strategic development changes, integrate the latest social media tools and make sure the community has someone to lean on for help and direction. I also love seeing the food!

This project was a simple experiment with mobile blogging using my Android smartphone to photograph just about every meal I was having. Not everything made it and some times I was simply prompted because the food was too beautiful to not want to show everyone.

To eat and enjoy is good; but to share is divine.

So here we are.

A little bit of notoriety, time and some great dishes across the land and we have some direction for the PFB site. We now have posts from San Francisco to Detroit. Portland to Florida.


Principal – Stand And Stretch, LLC

Privately Held; Information Technology and Services industry

June 2010 – Present (1 year 1 month)

We don’t just build websites. We build communities.

I am the guy who helps you get the job done. You want me on your team because I can help build relationships with your networks using the web. I am an experienced social media professional, eCommerce hero and web development heavyweight who works the web from all angles.

If you didn’t know, I own and operate Stand And Stretch. With over 12 years web development under my belt, I know the web and have set out to prove it.

We enable people to connect and engage their potential networks to convert and retain relationships from personal careers to small businesses and all the way up the corporate ladder.

It all starts with one person and that person is you.

Your career, your business and even your social life has potential to create more opportunities. Our goal is to provide you a resource for building a wide network of relationships in all available aspects of the web. We make our resources available to you as you see fit and customize our programs to fit your goals.


Co-Founder – filmaholics.net

Entertainment industry

June 2010 – Present (1 year 1 month)

Create and edit podcasts for a fascinating look at film and other entertainment news.


Director of Technology and New Media – BehindTheChair.com

Media Production industry

September 2010 – April 2011 (8 months)

As Director of Technology and New Media at BTC I helped unlock their full potential on the web. This valuable experience helped bridge the gap from development into management for my professional skill set.

My responsibilities included strategic ad package creation for top-tier clients, project creation, management of team resources, budget balancing, web development/analytics, server management and even documentation. I wore wear many hats as I become more integrated into this infrastructure.


Editor and Blogger for Soffe.com and JunkFoodClothing.com – Delta Apparel

Public Company; Apparel & Fashion industry

June 2010 – September 2010 (4 months)

Building brand awareness by creating remarkable content that keeps Soffe and Junk Food Tees fresh! I write alongside a team of guest bloggers and writers that participate in fun and engaging content creation.

Our main goal is to engage “people”, not just fans, and provide a channel of promotional and informative context for relationships to develop. Obtaining the cultivating the attention of the visitors will provide many opportunities to convert passer-by’s into loyal customers.

I am excited to integrate myself with these BIG brands!


eCommerce Web Engineer – Delta Apparel

Public Company; Apparel & Fashion industry

April 2010 – September 2010 (6 months)

Comprehensive J2EE development connecting B2B and B2C eCommerce utilizing IBM WebSphere to communicate internal ERP systems with growing multi-division infrastructure. Other responsibilities will include web development in a wide range of languages including PHP, C#, Flash(AS3) and Java.


Software Engineer – The Game, LLC

Information Technology and Services industry

September 2005 – September 2010 (5 years 1 month)

Over 5 years utilizing a wide range of technologies to develop solutions for The Game. Most of this time was spent learning methodical approaches within different environments to broaden my programming knowledge and project planning abilities.

These environments include both open source and Windows based development, mostly Web. The Windows Application development revolves around an external software package dispersed through the US to Sporting Goods stores to allow order placement to our main data center. This app utilizes ASP.NET service oriented architectures to send and retrieve data through common web protocols. I have also maintained several PHP/MySQL ecommerce sites.

My concentration is in a C#/ASP.NET Web application called GameOne. It creates an automated bridge between new, external orders and our MAS200 accounting software minimizing work load for the entire work force at The Game. This bridge increases productivity and decreases the amount of effort required to maintain incoming orders. The use of ASP.NET AJAX partial page updates and use of LINQ has allowed me to create a quick, user-friendly, data-driven interface in minimal time. The GameOne project is the first organized effort to utilize a service oriented approach to combine our MAS 200 ERP accounting package with our separate, customized order entry software.

The release of Build-A-Cap™ has proved to be the largest and most anticipated interactive cap builder The Game fans have ever seen. It began as a small Flash project and has been released to the public as of September 2009. Check it out here: http://www.2thegame.com/buildacap

In my spare time at work, I also use The Game’s Facebook Fan page and Twitter account to help circulate the “g” logo and act as a beacon for headwear trends.

I continually utilized Flash, jQuery and AJAX applications to serve the user a rich environment to elevate The Game in the market and strengthen our brand.


Freelance Web Designer/Developer – Independent

Information Technology and Services industry

June 1997 – August 2005 (8 years 3 months)

Web design beginning with static web pages to early implementations of server-side programming and Flash. Comprehensive knowledge of HTML, JavaScript and CSS. Most of the work consisted of creating Information sites to allow clients to get a stake in the growing internet rush. I advised businesses and clients to create an online presence to increase their visibility and authority.



Hootsuite University – Certification, Hootsuite Professional

2010 – 2010


Inbound Marketing University – Certification, Inbound Marketing Professional

2010 – 2010

The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis.

In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.

Activities and Societies: http://inboundmarketing.com/user/15061 [IMU Profile Link]


Columbus State University – MS, Applied Computer Science

2007 – 2010

I am able to apply techniques and technologies from the following areas:

Algorithm Analysis and Design
Programming Languages
Computer Architecture
Operating Systems
Computer Networks

In addition, my specialization in Software Development concentration allows me to be able to produce a software solution using an object-oriented programming architecture. Also, I have a robust ability to produce a web-based software solution using high-level development tools as resources.

Overall, I can provide planning and execution with solutions in a distributed and/or enterprise environment.

Columbus State University – BS, Applied Computer Science

1998 – 2005

This degree provided myself with a rigorous education in computer science with particular attention and practice given to mainframe business applications, human computer interaction and web programming. It is particularly geared to the large system computing needs of the companies that dominate the local economy.

My specialization is interaction between human and computer.



Principal – Stand And Stretch, LLC

“Lucas is an expert in social media applications as it relates to business and community needs. He provides objective metrics to assist local businesses and consumers/citizens in meeting their needs with available social media outlets. His company, Stand and Stretch, is a beacon for social media services in the 3rd largest city in Georgia. If you want your organization or business recognized in the growing social media market, there is no better choice than Lucas Shaffer and Stand and Stretch.”April 6, 2011

1st Christopher SnipesSignal Support Specialist, US Army
was with another company when working with Lucas at Stand And Stretch, LLC

Director of Technology and New Media – BehindTheChair.com

“I had the pleasure of working with Lucas the past few months and must say… he is a sales persons dream.

Not only was he very responsive, he was my internal champion and a great “coach” that you rarely come across in the sales process these days.” November 18, 2010

1st Suzanne CarusoSenior Sales Executive, Bronto Software
was with another company when working with Lucas at BehindTheChair.com

eCommerce Web Engineer – Delta Apparel

“I’ve had the pleasure of working with Lucas on an eCommerce web project (www.rapalaappparel.com). Lucas was able to easily and accurately translate my design vision into a secure, usable and appealing eCommerce application. His development skills and knowledge made the process move smoothly and quickly. We finished the project in record time.

After the launch of the site, we tailored several email campaigns to promote the new website. Lucas took the initiative, and followed up with detailed reports regarding how these email campaigns were directly boosting site traffic and increasing sales revenue.

From working with Lucas, I know that he loves what he does. He is excited about making every project he touches the best it can possibly be. He is an active member of the web community, and any designer would be spoiled to work with him. Best of luck in the future Lucas!” May 14, 2010

1st Ferenc AndaházyeMarketing Specialist, Rapala VMC Corporation
was with another company when working with Lucas at Delta Apparel

Software Engineer – The Game, LLC

“Lucas is extremely talented. His ability to create as well as make his creations functional and easy for people understand and operate is a great asset to our company. I would highly recommend Lucas to any company who asked.” May 19, 2010

1st Mike SykesOwner, Shamrock Management, LLC
worked directly with Lucas at The Game, LLC

“Lucas is a great IT guy. He is very talented in what he does.” May 4, 2010

1st Scott AndersonSales Representative/Partner, Southwest Sports Sales
worked with Lucas at The Game, LLC

“Lucas is always on top of what needs to be done .A pro all the way”April 6, 2010

1st Kevin Barneysale rep, Cincinnati Consulting Consortium
worked with Lucas at The Game, LLC

“Lucas Shaffer is a hard working dedicated person whom is extremely knowledgeable with computer programming, software etc…” October 23, 2009

1st John BradyPresident, JBS Inc.
worked directly with Lucas at The Game, LLC

“Lucas is a hard working detailed oriented employee with the ability to juggle many tasks.” September 8, 2009

1st Mike SinquefieldIT Manager, Kudzullc
managed Lucas at The Game, LLC

“Lucas is very sharp on anything related to an IT department. He builds programs and then has to teach them to people that have to use it. One of the hardest things to do in teaching someone with limited computer experience, is presenting the program in a language a beginner can understand. Lucas does this very well.
Mark Young” September 4, 2009

1st Mark YoungSales Rep, Asics
worked with Lucas at The Game, LLC

“Lucas is a very talented, down to earth, easy to get along with professional, that takes on a task and delivers the goods every time. His attention to detail and willingness to be flexible make him a true asset.”January 28, 2009

1st Blake GorePresident, MBG Sales
worked with Lucas at The Game, LLC


I currently spend a lot of time focusing on social media and it’s effects on the world en mass. I quickly learn the latest tools and enjoy the statistical analysis of interactions as a whole. This drives me to be a better Web Developer.

Groups and Associations:

  • .NET Developers logo.NET Developers
  • Adobe Software Users logoAdobe Software Users
  • B2B Launch Pad logoB2B Launch Pad
  • Columbus State University Alumni logoColumbus State University Alumni
  • DataSift logoDataSift is a private group.
  • Flash Freelancers logoFlash Freelancers
  • Greater Columbus Georgia Young Professionals logoGreater Columbus Georgia Young Professionals
  • IASA: The Global IT Architect Association logoIASA: The Global IT Architect Association
  • Inbound Marketing University Alumni logoInbound Marketing University Alumniis
  • Linked.NET Users Group (LIDNUG) logoLinked.NET Users Group (LIDNUG).
  • Microsoft Developers logoMicrosoft Developers
  • Smart Internet Marketing logoSmart Internet Marketing
  • West Georgia ASQ logoWest Georgia ASQ
  • agile .net practitioners logoagile .net practitioners .
  • jQuery logojQuery
  • n>genuity magazine: Thought Leadership in Global Payments logon>genuity magazine: Thought Leadership in Global Payments
Honors and Awards:
Who’s Who Among Students, 2009-2010; Selected as 1 or 150 Graduate Students at Columbus State University to be honored at the Spring Honors Convocation 2010.
*Graduate Students- Minimum 3.50 GPA (Current 3.72) with at least 20 hours completed (9 or more at CSU)
*Participation in service activities at CSU and/or community organizations

Interested In

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch